
The shift from space rental to revenue operation: what it actually means
The fastest-growing independent venues stopped selling square footage and started running a revenue operation, and here’s what changes when you make the shift.
Practical guides and stories for venue operators, collected from the ShoSoft blog.

A founder’s take on why the platforms built for convention centers and hotel chains keep missing the mark for independent venues, and what they should look like instead.

A practical, hype-free take on where AI is already worth using in venue operations, and where it still falls short.

Five upsell strategies to increase per-event revenue

Using multiple tools is costing event venues in time and money. But there’s a fix.